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About

Pref is a British artist, well known for his experimental type based artworks, incorporating an exploration of common words and phrases. His work challenges the way we read and perceive lettering, meaning that an element of deciphering is introduced, the viewer being asked to disentangle words and messages from the image.

Pref has developed his role and reputation as a graffiti artist over 20 years. Initially studying design communication and working as an art director before eventually moving on to focus on his mural and studio practice. The clear linear elements of his work and Pref’s evolving interest in the untapped potential in letters, trespass across the borders of fine and graphic art in energetic and intriguing ways.

For more from the artist go to prefprefpref.com or follow him on instagram @pref_id

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