About
SMASH is a boutique, Stockholm-based experience design studio that creates large-scale projection mapping and interactive installations, blurring the boundaries between technology and architecture. Rooted in music, visual design, and motion graphics, the studio uses light, shadow, and sound to transform public spaces into shared, living experiences. Its collaborative team includes Ash Reed (Design Director), Veronica Reed (Account Director and Project Manager), Emile Pascoe (Lead Technical Artist), and Jonas Johansson (Lead Technical Director), who together shape the studio’s creative direction, technical development, and client relationships. Through real-time graphics, motion design, and custom interactive systems, SMASH develops emotionally resonant environments that invite audiences to engage, explore, and participate, turning architecture into dynamic canvases for collective experience.
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